ANNOUNCER VOICES
Professional announcer Chuck Fresh is a world renowned public speaker and announcer featured on-air, in educational documentaries, audiobooks, movie trailers, radio and television commercials, on viral YouTube videos, and in corporate presentations.
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The announcer voice has all but disappeared in recent years. Advertisers have been catering to Millennials and using a younger-sounding voice (which Fresh does also). One of our clients tested voices with focus groups, and found that older folks - typically boomers and seniors with much healthier disposable incomes - preferred old-school deep-throated announcer voices. Deeper voices were found to be more trustworthy and authoritative.
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Smell a culture shift coming? We sure do. Listen for yourself and hear the difference.