ANNOUNCER VOICES
Professional announcer Chuck Fresh is a world renowned public speaker and announcer featured on-air, in educational documentaries, audiobooks, movie trailers, radio and television commercials, on viral YouTube videos, and in corporate presentations.
The announcer voice has all but disappeared in recent years. Advertisers have been catering to Millennials and using a younger-sounding voice (which Fresh does also). One of our clients tested voices with focus groups, and found that older folks - typically boomers and seniors with much healthier disposable incomes - preferred old-school deep-throated announcer voices. Deeper voices were found to be more trustworthy and authoritative.
Smell a culture shift coming? We sure do. Listen for yourself and hear the difference.