Voice-on-Hold

Sixty percent of people put on silent hold will hang up. That's six out of every ten callers. Can you afford to lose 60% of your business?

What do your customers hear when you put them on hold? Elevator music? Rap music, commercials and static from a local radio station? Goofy computer generated tones? Or worst of all -- nothing at all? Use that valuable time to remind them you didn't forget about them while educating your customer, stimulating interest in new products and services, or maybe coax them into purchasing an upgrade! Don't waste your hold time - keep your customer on the line, and keep them focused on your company.

Brevard Marketing can create your own looping Custom Message On Hold program of up to 3 minutes long with up to 400 words. We can work with your scripts or our writing staff can create one for you at no additional charge. One low price gets you everything you need. If you currently do not have message-on-hold capability, we can recommend a system that will work with your existing PBX system or an affordable four-line phone system that has on-hold functionality built in.

Facts about On Hold Advertising:

• Executives spend 15 minutes a day and up to 68 hours a year on hold. Source: USA Today
• On average, seven out of ten callers are placed on hold. Source: Inbound/Outbound
• 6 out of every ten people put on silent hold will hang up in less than a minute. Source: AT&T
• 34% of callers who hang up will not call back. Source: Voice Response, Inc.
• When callers get On Hold Messaging versus silence or a radio station they stay on hold longer, and are less agitated. Source: Jefferson Denneandrus Research
• 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer. Source: MaxiMarketing
• Callers stay on the line up to 25% longer when provided with On Hold Messaging versus silence or background music. Source: Infomax, Inc.
• The average person will spend 1.2 years on hold. Source: Woman's World Magazine

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